Exploring the Possibilities: Can AI Write Articles?

By: Katherine Williams


In 2023, AI can already do many things that used to require human thought and input, from driving cars to predicting developments in the stock market. But can AI be taught to write articles?

The media industry has been changing rapidly in the last decade, with most media outlets shifting towards digital content rather than relying on traditional networks. Consequently, creators face an increased demand for high-quality articles at a fast pace, often with limited resources. As tech trends continue to advance, it can be easy to overlook the potential for AI in this area.


The good news is, yes, AI can write articles – but with some caveats.

AI’s current machine learning technology can certainly generate content, as these systems can process data and facts quickly and accurately enough to develop compelling pieces. However, AI text generators can’t yet generate content that can be deemed as “high-quality” or truly creative on it’s own. To put a fine point on it, AI doesn’t have the capabilities yet to understand the finer nuances of language and context, which can be essential for communicating complex ideas in a meaningful way. Although, with the recent advancements from Open AI with Chat GPT, there might be some developments on AI’s ability to understand nuance before 2030. Time will tell.

Can AI Replace Journalists?

We’re all thinking it.

Can AI article writers replace actual writers?

Before the advent of computers, journalists were expected to pump out an 8000-word news story in less than an hour to meet their deadlines. By the time they finished their fieldwork, interviews, and research, the final task of writing to print was certainly a daunting one.

Fast-forward to the present day, companies such as Forbes are working on algorithms that can generate up-to-date articles in minutes. Rather than spending hours researching, collecting data, and interviewing sources, writers now have access to AI assistants that can help them with their research and fact-checking as they write their stories.

This means that a newspaper could theoretically have its articles written by an AI system, which would generate stories from data sources like sports statistics and financial reports in a fraction of the time it would take a human journalist. While this may sound like a great idea at first, it’s important to note that while AI can generate articles, it can’t yet generate content that has the same depth or detail as human writing.

For instance, in a long-form article generation software, like Jasper, a journalist can input all of the information they want Jasper to synthesize into an article. However, the generated content needs to be closely monitored. Since AI is designed to aggregate all of the information on the Internet, sometimes the AI does not only draw from the information the writer puts into the system. AI-generated content can suffer from repetition and inaccuracies, which can lead to inaccurate reporting. They are also known to lack context, insight, and creativity that are essential for a compelling story.

And, even though the Cloud is far-reaching, getting to-the-minute news updates still relies on human contacts, first-hand experience, and word of mouth.

 Perhaps AI will develop to the point that it can synthesize footage from drones into text-based articles or aggregate data from a variety of sources to produce comprehensive content. This could be beneficial for newspaper chains that are looking to reduce costs and expand their reach. However, as it stands now, AI-generated articles lack the human touch and nuanced understanding that comes with writing an article by hand. That said, it’s not a bad tool if you need to create a short summary of a news article or an opinion piece. Just give it a thorough read-through before hitting “publish”.

Now, Can AI Write Blog


While AI still can’t upstage human writers in terms of creating complex pieces of journalism, it can help when it comes to writing blog articles. AI-powered technology can be used to generate content tailored to an individual’s taste based on the data collected from previous blog posts and interactions with the platform. This means that bloggers could have access to a pool of potential topics and style variations to choose from.

For example, AI can suggest trending topics and keyword phrases that could help boost a blog’s traffic. It could also be used to curate social media and blog posts tailored to the interests of specific readers, as well as suggest titles and formatting options. This is a fantastic resource for industry professionals — such as marketers, influencers, and even traditional journalists — who need to quickly create a highly researched, comprehensive content strategy without sacrificing quality.



Interior facts

“AI is highly literal. Just because it is designed to aggregate information from numerous sources does not mean those sources are accurate.”

Beyond AI-generated SEO, content generators are now able to produce content that is closer in quality to content written by humans. AI blog post builders can interpret content from various sources, such as news articles and social media posts, and use it to generate content independently. However, users beware. AI is highly literal. Just because it is designed to aggregate information from numerous sources does not mean those sources are accurate.

The key, though, is to remember that AI article writers can only go so far regarding content creation. While content generators and blog post builders are great tools for content production, human writers will always have the edge over AI technology in terms of creativity, nuance, and accuracy.


How so?


Just like artificial intelligence language processing systems cannot best humans when it comes to writing, AI is still no match for the human brain when it comes to creativity. While AI can be programmed to recognize patterns and trends in language and data, it cannot come up with truly creative pieces of content on its own. Human writers have the ability to see beyond the facts and figures, connecting seemingly unrelated ideas together in unexpected ways to create something truly unique.

Moreover, AI-generated content often lacks the subtlety and nuance that only a human can bring to writing. Human writers have the experience and empathy needed to take a complex issue and put it into words in an eloquent, understandable way. Artificial intelligence simply does not possess this capacity yet, and it is unlikely to ever do so.

Finally, article generator tools can be prone to mistakes that only a human writer would notice and correct. AI technology may not recognize typos or misspellings or even understand the context of certain words or phrases. That’s why having a human editor review any kind of automated content is essential.


AI Best Practices 

Like the printing press, typewriters, computers, and smartphone, AI content generation tools are being used to transform the way we create content. But while AI can help streamline the process of content creation, it should never replace the human touch in writing. Instead, AI should be implemented as a tool to assist actual people.

By leveraging AI’s ability to quickly generate high volumes of content, human writers can focus their time and energy on writing pieces with the depth of knowledge, originality, and creativity that only a real person could provide.

That said, there are a few best practices that should be followed when utilizing AI in content production. You can:


  1. Leverage the power of AI to research topics from many different sources quickly and efficiently.
  2. Use AI content generators and blog post builders to generate ideas and suggestions.
  3. Use AI to suggest titles, formatting options, and SEO keywords.
  4. To mitigate errors and ensure high quality, ensure you have a team of experienced editors to review any automated content before publishing.

The takeaway here is to treat AI article generator tools as just that – a tool. AI is meant to be used as an aid to help with efficiency, idea generation, and text optimization. AI article writers are only one piece of the puzzle here. SEO tools like Surfer SEO or Neuron Writer, grammar tools like Grammarly, and even readability tools like the Hemingway App are all AI powered. You would never expect one of those apps to do 100% of the editing work for you. Treat AI content writing tools like any other piece of content writing technology. Use it as a research and optimization tool to enhance your own team’s creativity.

If you’re considering implementing AI as part of your writing team’s research process, be sure to set up parameters to govern the use of AI-generated content. This will ensure that your writers are correctly utilizing the technology and not relying too heavily on automated content production techniques.

While there’s much potential for AI-generated content to be used in various ways, it should never replace quality, thoughtful writing by experienced writers. 

The Future of AI-Generated Articles 

AI writing is still a long way off from being able to produce truly creative content. But, tech giants like Google and Microsoft are investing heavily in developing AI-powered text generators that can generate coherent sentences based on data and algorithms. Jasper.ai is a prime example of this: it is an AI-powered system that can generate long-form articles from short prompts.

So, while AI language generation software may not be able to fully replace human writers anytime soon, it could still help us write better content more quickly in the near future. For now, though, the best way to ensure quality work is as an efficient tool. By paying attention to accuracy and context, as well as leveraging the power of AI to research topics quickly and effectively, you may just find that AI can be the perfect tool for creating engaging and high-quality content. So go ahead – explore the possibilities of using AI to write articles, and see where it takes you!


    When it’s time to develop your online presence, you need a content that reveals the heart of who you are. Work with a writing strategist who not only knows how to position your brand perfectly ahead of your competition, but uses the quintessential words to capture the essence of your and your soul. The wait is over. 

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